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Most Marketing Sucks – Here’s Why

Most Marketing Sucks – Here’s Why

It is virtually impossible to get away from marketing. It is EVERYWHERE. Day in day out, hour after hour, someone is trying to sell you something or get you to do something, often interfering with your day. Yet most of the time we take very little notice of it. Why?...

3 Ways A Blog Can Boost Your Business

3 Ways A Blog Can Boost Your Business

Why Bother Blogging? To some, a blog might feel like a big fat waste of time. You’re busy enough as a business owner. Why stall yourself by writing something if you don’t know whether people will take the time to read it? Get blogging wrong (most do) and you’re right,...

3 Types of Email Marketing That Just Don’t Work

3 Types of Email Marketing That Just Don’t Work

Forget what you’ve heard. Email marketing works.  It’s cheap, easy and its return of £36 for every £1 is off the charts.  You’d be pretty hard pushed to find something more valuable than a direct line into someone’s attention. Your message beamed right into their...

How To Use Price Anchoring To Win Business

How To Use Price Anchoring To Win Business

It’s true. We are being manipulated at every turn.  Whoa, hold on! We’re not launching into politics… That’s far too heavy for a Tuesday morning. Or any morning…  No. Today we’re talking price anchoring. It is everywhere. Think you make your own buying decisions?...

Why Your Sucky Headlines Are Losing You Money

Why Your Sucky Headlines Are Losing You Money

Not All Headlines Are Created Equal Picture the scene: you’ve spent ages writing an amazing blog post. It’s well-written, beautifully formatted and packed with nuggets of useful info. You can’t wait for it to go live. But you’re yet to pick a headline for it. Oh well....

7 Huge Website Content Mistakes

7 Huge Website Content Mistakes

When it comes to your website, looks matter. But not nearly as much as well-written and clearly presented content.  Too many companies spend big money on flash websites only to overlook the messaging itself.  And it’s causing them problems.  All design and no...

5 Ways to Make Your Content More Engaging

5 Ways to Make Your Content More Engaging

The internet is vast. It’s an ocean.  It stretches WAY beyond the horizon, full of endless emails, ads, social posts, websites, blogs...  It is careless to let your content drown.  In the early 2000s, you could pretty much write any old rubbish and people would read...

How To Write Subject Lines That Get Opened

How To Write Subject Lines That Get Opened

Email marketing can bring an incredible return on investment to your business bringing you an average of £36 for every £1 spent. But there is a caveat… People have to actually open your emails.  You can write the best sales email with an insanely good offer, but if...

3 Types of Email Marketing Every Business Should Do

3 Types of Email Marketing Every Business Should Do

Email marketing is still the single most powerful way to make more money from your business.  Sure, Facebook Ads, Google PPC, TikTok or YouTube can all bring you more leads. But how do you turn those leads into customers?  Email.  Yeah, you’ll get some who will...

Why Most Freelance Writers Fail

Why Most Freelance Writers Fail

You can’t make money as a freelance writer.  That’s what people used to say to me.  “Oh I had a friend who was a freelance writer, they never made any money”  “I tried writing once but you only get paid $5 per blog - we can’t complete with the pricing from...

How To Write Emails That Get Opened

How To Write Emails That Get Opened

Email marketing is not dead.  In fact, if you do it right then it’s still one of the MOST effective ways to boost your conversions and increase your sales.  But inboxes are busy. People are overwhelmed. So how do you write emails that get opened?  If you’re looking...

Is a Blog Right For Your Business?

Is a Blog Right For Your Business?

So, I sell blogs. It’s kind of my job to convince you that blogging is essential for your business.  But that’s not strictly true.  Blogging is a hugely powerful marketing tool – I’d even say one of the best. But it isn’t right for every business. So how do you know...

Is Your Blog A Big Fat Waste Of Time?

Is Your Blog A Big Fat Waste Of Time?

Blogging won’t work for every business. When I meet with a potential new client that’s one of the first things I say. You see, I don’t work with just anyone. Of course, I want to take on new clients. The more clients we have the more money we make – and who doesn’t...

What To Write On Your Website

What To Write On Your Website

The Basics – Because, Well, They’re Kinda Important… I do a lot of website content reviews. I offer 5 per week for free and they get snapped up quick!  In these reviews, I take a good look at the key pages on your website – usually the home, about and one of your...

Is Your Marketing Ecosystem Broken?

Is Your Marketing Ecosystem Broken?

My 16-year-old is studying environmental science, law and geology at college.  He’s super smart and he LOVES a good discussion. So this means that my house is often filled with in-depth debates about climate change, mens rea and rocks.  Yes. Rocks. Now, I’m not really...

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